How to bury $300 Million - Digg.com for sale

Published on the 24th of December, 2007

Its not earth shattering news that digg.com is up for sale. Rumors have been floating around for the best part of a few months and it seems that they are a little closer to a deal with an unconfirmed buyer, for a little over $300 million, after they were recently spotted getting close to renowned sales broker´s Allen & Company.

Speculation has been rife that they would be purchased by either CBS, Google, Microsoft (who recently signed a 100 million dollar deal with digg)  or Yahoo however insiders have pretty much ruled these four out of the equation. 

The biggest problem we see for the sale of digg is exactly what you are getting. Digg Traffic and ad revenue are huge, but the bubble over diggs head is growing larger and many users are getting sick of digg or more to speak the community that it has evolved into. If the community is sick of the community then the masses will move, as has been showen with Myspace and to some extent the revolt against Facebook.

If YOU had a spare $300 Million would you purchase digg?